ABOUT US
we are passionate about driving positive change and creating a world where ethical
consumption is the norm. Here’s a concise overview of what GoTo is all about:
Mission: Our mission is to inspire, educate, and empower individuals to make sustainable
choices that benefit both the planet and our local communities. We believe that small actions
can create a big impact, and by embracing ethical consumption, we can shape a more
sustainable future for all.
Vision: We envision a world where sustainability is seamlessly woven into the fabric of
everyday life. Through our initiatives, events, and collaborations, we aim to transform
mindsets, spark conversations, and encourage conscious decision-making that supports the
well-being of people and the planet.
The Problem
The lack of consumer receptiveness, awareness, and disinterest in innovative local products and services hinders the growth and scaling up of these businesses. This limits their potential to contribute to economic sustainability and poverty eradication, preventing their participation in the global free market.
The GoTo Fair aims to address the following problems:
Many Ghanaians are unaware of the availability and
benefits of innovative and sustainable local products and services.
Local businesses face challenges in gaining traction and market acceptance due to a lack of consumer interest and preference for imported alternatives.
Local entrepreneurs struggle to expand their reach and access wider markets, hindering their growth and potential for scaling up.
The local economy is impacted as innovative businesses struggle to thrive, resulting in limited job creation and hindered participation in the
global free market.
Unsustainable consumption patterns and a lack of awareness contribute to increased waste generation and negative environmental outcomes.
Key Values
Empowerment:
We believe that everyone has the power to make a difference. By providing education, resources, and opportunities, we empower individuals to take action and contribute to a more sustainable world.
Inclusivity:
Sustainability should be accessible to all. We foster an inclusive environment where everyone, regardless of background or knowledge level, feels
welcome and supported on their sustainable journey.
Collaboration:
We recognize that collective action is key to driving meaningful change. We actively seek partnerships and collaborations with like-minded organizations, businesses, and individuals to amplify our impact and create a united front for sustainability.
Innovation:
We embrace innovation and creativity as catalysts for progress. We explore new ideas, technologies, and approaches to sustainability, continuously pushing the boundaries of what is possible.
Fun and Engagement:
Sustainability doesn’t have to be dull or daunting. We infuse
our initiatives and events with a sense of fun, creativity, and playfulness to engage
and inspire individuals to embrace sustainable choices in a joyful way.
The Sustainable Goals
The GoTo Fair addresses the following Sustainable Development Goals (SDGs):
SDG 12: Responsible Consumption and Production
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SDG 13: Climate Action
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SDG 8: Decent Work and Economic Growth
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SDG 11: Sustainable Cities and Communities
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SDG 17: Partnerships for the Goals
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SDG 1: No Poverty
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Key Stakeholders
Individuals and Consumers:
o People who are interested in sustainable living and want to make more eco-conscious choices.
o Consumers looking for ethical and sustainable products and services.
Local and Ethical Businesses:
o Small-scale businesses and startups that prioritize sustainability in their
operations.
o Local artisans, designers, and craftsmen who create eco-friendly products.
o Social enterprises and fair-trade organizations promoting ethical practices.
NGOs and Non-Profit Organizations:
o Environmental and sustainability-focused organizations working towards
creating a greener future.
o NGOs advocating for social and environmental justice, waste management,
and conservation.
Government and Policy Makers:
o Government entities responsible for environmental regulations and policies.
o Municipalities and waste management agencies involved in waste reduction
and recycling initiatives.
Academic Institutions and Researchers:
o Universities and research institutions conducting studies on sustainability,
climate change, and circular economy.
o Students and researchers interested in sustainable development and innovative
solutions.
Media and Influencers:
o Journalists, bloggers, and social media influencers covering topics related to
sustainability and eco-friendly living.
o Media outlets and platforms providing a platform for raising awareness about
sustainable practices.
Connect
- Contact
- Our Events